The second edition of the The Brazilian Auto Parts Manufacturers Official Guide was released during the Automec event, in April 12. The Brazilian Association of Auto Parts Manufacturers (Sindipeças) and the Brazilian Agency for Export Promotion and Investment (Apex-Brasil) cast the guide with information about 140 companies.
The publication is carefully distributed to targeted professionals in purchasing and engineering departments, and to all companies operating in the sector. The guide is addressed to over 13,000 contacts of potential buyers and 15,000 copies are circulated. About 40% of the total volume is meant for companies located in South America, Argentina being the main market. Europe represents 24% of the draft guide, with the highest concentration in Germany. The mailing of the publication also includes North America with 13%, with a focus on Mexico and the rest is aimed at companies located in the Middle East, Asia, Africa, Central America, Oceania and international press for 15 countries, which account for 51 vehicles communication.
The guide will also be distributed at major international trade fairs of auto parts and will have versions in three languages (English, Portuguese and Spanish) and is an important tool for dissemination of the autoparts industrial belt in Brazil and installed as a reference source of information for the domestic the automotive sector. The work is part of the Excellence in Autoparts program, whose purpose is to help companies here to increase participation in foreign markets.
Sourve: Journal Sincopeças RS